Day

March 28, 2021

28
Mar
2021

Needed: Planet Fitness for The Digital World

Digital platforms such as Peloton and Tonal have clearly learned how to use emerging technologies to cultivate healthy exercise habits and a loyal base of fitness-focused customers. These same technologies would seem ideally suited – if presented in the right way – to coax more people off the couch in the first place.  This represents an enormous health — and...
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