March 20, 2021


Enticing Some With Social Cues, Others With Health, Exercise Rewards Body And Mind

I recently discussed the rise of digital fitness, and specifically how companies like Peloton are succeeding by delivering an engaging experience. The new crop of digital fitness companies have figured out how to make health-promoting activities that are intrinsically tedious – like riding a stationary bike – into something compelling and sustaining. A New York Times writer, Amanda Hess, captures...
Read More