All

Digital platforms such as Peloton and Tonal have clearly learned how to use emerging technologies to cultivate healthy exercise habits and a loyal base of fitness-focused customers. These same technologies would seem ideally suited – if presented in the right way – to coax more people off the couch in the first place.  This represents an enormous health — and... Read More

Astute TR readers might have noticed that I’ve been writing a lot about digital fitness lately, in contrast to digital pharma.  This is deliberate, and represents an evolution of my thinking. I was first drawn to digital health over a decade ago, in the context of a translational medicine training program for medical scientists that I developed with Dr. Denny... Read More

Whether you are an “exercist,” who relentlessly talks up the benefits of regular exercise to anyone who will listen, or instead are like the vast majority of people and conscientiously avoid exercise, you will find something appealing in the recently published Exercised, by Harvard anthropologist Daniel Lieberman. Those who assiduously avoid unnecessary exertion – pretty much the definition of exercise... Read More

I recently discussed the rise of digital fitness, and specifically how companies like Peloton are succeeding by delivering an engaging experience. The new crop of digital fitness companies have figured out how to make health-promoting activities that are intrinsically tedious – like riding a stationary bike – into something compelling and sustaining. A New York Times writer, Amanda Hess, captures... Read More